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Privacy Policy

Mosinee Smiles Dental

Mosinee Smiles Dental (“we,” “us,” or “our”) operates the website located at mosineesmiles.com (the “Site”). This Privacy Policy explains what information we collect through the Site, how we use and protect it, and the choices available to you. By using the Site, you agree to the practices described in this Policy.

1. Information We Collect

We collect information in the following ways:

  • Information you provide directly — for example, your name, phone number, email address, and message content when you submit an appointment request, contact form, or online patient form.
  • Information collected automatically — including your IP address, browser and device type, pages visited, and time on Site, collected through cookies and similar analytics technologies for security and website functionality.
  • Information provided in person or by phone — including health history and other information you share with our clinical team as part of your care, which is handled under the HIPAA provisions described in Section 3.

2. How We Use Your Information

Information collected through the Site is used for analytics, security, and website functionality — including responding to appointment requests and contact form submissions, maintaining and improving the Site, and protecting against fraud and misuse. We do not sell or rent your personal information to third parties.

3. Protected Health Information (HIPAA)

Our practice complies with the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) is used and disclosed only as permitted for treatment, payment, and healthcare operations, or as otherwise authorized by you in writing. A separate Notice of Privacy Practices, describing your rights under HIPAA in full, is available at our office or upon request.

4. Substance Use Disorder (SUD) Records

Certain records relating to the identity, diagnosis, prognosis, or treatment of any patient in connection with the prevention or treatment of substance use disorder are subject to additional protection under federal law, 42 CFR Part 2. We will not use or disclose such records to investigate or prosecute a patient, or in connection with any civil, criminal, administrative, or legislative proceeding against a patient, without the patient’s specific written consent or a court order that meets the requirements of 42 CFR Part 2.

5. Sharing of Information

We do not sell or rent your personal information. We may share information with:

  • Service providers who perform functions on our behalf, such as appointment scheduling, website hosting, and analytics — bound by confidentiality obligations appropriate to the information involved.
  • Business associates, where required for the operation of our practice under HIPAA, and only under a Business Associate Agreement.
  • Legal or regulatory authorities, where required by law, court order, or to protect the safety of a patient or the public.

6. Cookies and Analytics

The Site uses cookies and similar technologies to support core functionality and to understand how visitors use the Site (for example, via analytics tools). You can control or disable cookies through your browser settings; doing so may affect some Site functionality.

7. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the information we collect. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our Site is not directed to, and is not intended for use by, children under the age of 13, and we do not knowingly collect personal information from children through the Site. If you believe a child has provided us with personal information, please contact us so we can address it.

9. Your Privacy Rights

Depending on your state of residence, you may have rights with respect to your personal information, which may include the right to:

  • Know what personal information we have collected about you.
  • Request access to, or a copy of, your personal information.
  • Request correction of inaccurate personal information.
  • Request deletion of your personal information, subject to legal and record-keeping requirements (including HIPAA retention obligations for medical records).
  • Opt out of certain uses of your information, where applicable under state law.

To exercise any of these rights, please contact us using the information in Section 11. Requests relating specifically to your medical records are handled under our HIPAA Notice of Privacy Practices, available at our office or upon request.

10. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to comply with legal, regulatory, tax, or accounting requirements. Medical records are retained in accordance with Wisconsin recordkeeping requirements and our internal records retention policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise any of the rights described above, please contact us:

Mosinee Smiles Dental
1103 Pine Street, Mosinee, WI 54455
Phone: [CONFIRM CURRENT NUMBER — 715-693-3255 shown on the live Site as of this draft]
Email: [email protected]

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated Policy.